Karen Sum

Updated: August 26, 2020

Overview

Timeline: 5 days

Role: Facilitator, Maker, Asset Collector, Stitcher

Team: 5 + RBC product consultants

Purpose: How might we make banking simple and intuitive for 12-17 year olds in order to help them understand how spending impacts their savings so that they can make better informed decisions?

The challenge was to find a way to simplify saving, spending, and investing money for first time bankers on a mobile platform in addition to the existing responsive website.

Working within multiple business constraints, we were required to prioritize sign-ups over sign-ins and include at least a chequing, savings and credit card account. Seeing as how a younger demographic would be more likely as first time bankers, we focused on them as our target users. 

Gen Z has an early interest in financial literacy but they still heavily rely on parents and family for financial information.

It's a generation that is very hesitant about any debt at all, and this is a potential problem because in order for all of us to get loans and mortgages, etc, we need to build a solid credit score.

Parents want to teach their kids financial literacy, users want to be financially independent, and that seeing the money grows can help foster financial responsibility.

So when we asked our interviewees, they really liked the idea of managing their own money.

We found some common themes like the fact that younger interviewees didn’t know much about banking apps or finances. While the older interviewees had a better understanding, they couldn't track their spending long term.

We needed to empathize with our target user's journey so we would be able to design the right solution for them.

Our group worked through affinity mapping and experience mapping to understand the behaviours of our target user which led us to our target selection. 

Affinity-mapping-and-voting
Experience-Mapping
Target-Selection

How might we make banking simple and intuitive for 12-17 year olds in order to help them understand how spending impacts their savings so that they can make better informed decisions?

Putting ourselves in the user's shoes, we imagined a day in their life.

Storyboard

Illustration: Andrea P.

This allowed us to develop the key persona for who we would be designing the banking solution for. 

Sprint-2-Presentation

On the third day of the sprint, we used crazy 8's to produce 40 sketches in 8 minutes to choose from.

Crazy-8s-before-voting

After dot voting and narrowing down our options, we could being to build our wireframes and mockups with the chosen direction.

Solution-Sketch

Our UI constraints:

  • Avenir font
  • Primary brand colours
  • WCAG AA Compliant
Brand-Constraint

After user testing and iterations based on the feedback, our resulting prototype allowed easy finance management for first time bankers. 

  • Sign up/onboarding screens - encourage sign up and retention
  • Marketing site
  • iPad responsive designs
Final-Screens
iphone-and-ipad
imac-macbook

Selected Works

Safe CraveBrainStation <> EY

Savey (in progress)Future of Fintech | CB Insights

MeetFox Web AppContact me to view

MeetFox WebsiteContact me to view

DewProduct Design

Figo BankBrainStation <> RBC

The Weather NetworkHeuristic Evaluation

Sign UpDay 1

CalculatorDay 4

App IconDay 5

SettingsDay 7

404Day 8

Social ShareDay 10

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